By: Simon Richardson
Last update 2021-11-04 Reading time 2:05 min

About YOYO

YOYO is a car subscription company that offers vehicles on a pay-per-mile basis in the San Fransisco Bay area. The company is currently trialling their service in San Fransisco, but are committed to expanding to other cities within 3 months of achieving 1000 sign-ups in each location. The sign-up, delivery and returns process works through their app, and there are no credit checks, no minimum duration to take a car, no maximum mileage, and no flip limits. YOYO also offer individual and corporate memberships on their vehicles, and provide a range of sedans, SUVs, minivans, trucks and coupes.

How it works

New customers sign up on the app, which takes around six minutes and involves an ID and driving history check for insurance purposes. Then, you arrange concierge delivery, which requires 30 minutes the first time. A typical delivery turnaround is 24 hours. From there, you pay per mile and when you are ready to return or flip the vehicle, you can do so on the app. Delivery and pickup is included. Anyone over the age of 25 can sign up, but you must have a clean driving record.

Cost and fees

The typical membership fee is $300 a year, although YOYO is running a $99 promo in August 2021. After that, you pay $0.50, $0.75, or $1 per mile depending on your pricing plan. Gas, insurance, maintenance, and the concierge service are all included in this price. There is a minimum usage of 150 miles per 5-day period but no maximum mileage.

On the insurance side, there is 100/300/25 liability coverage ($100,000 bodily injury per person, $300,000 bodily injury maximum, $25,000 property damage), as well as Personal Injury Protection at the level required by the jurisdiction in which the accident occurs.
The damage fee excess is $1000 per incident, but you can purchase a reducing or eliminating waiver if you wish.

Brands and models

The current available models at YOYO are:

  • “TALL” pricing plan: Toyota Prius, Honda Civic, Ford Focus, Ford Fusion, Hyundai Sonata, Dodge Journey, Kia Sorento, GMC Canyon, Mini Cooper, Ford Mustang, Mazda MX-5 Miata
  • “GRANDE” pricing plan: Audi A3, Acura TLX, BMW X1, Mercedes Benz CLA, Lexus NX, Audi Q5, Toyota 4Runner, GMC Acadia, Ford Explorer, Ford F150, Chevy Silverado, BMW 2 series, Audi Q3, Nissan Quest, Dodge Grand Caravan
  • “VENTI” pricing plan: Audi A6, BMW 5 Series, Lexus GS 350, Mercedes E350, Audi Q7, BMW X5, Chevrolet Tahoe, GMC Yukon XL, Lexus GX 460, Mercedes M Class, Porsche Macan, Ford F150 Raptor, Chevrolet Silverado, Audi S5, BMW 4 series, Chevrolet Corvette, Mercedes SLK AMG, Porsche Cayman, Chrysler Town & Country, Honda Odyssey, Toyota Sienna

Notice periods

YOYO need 24 hours’ notice for a return or a flip. Membership cancellations can be done immediately via the app.

What’s Special about YOYO?

YOYO is an app-based car subscription service with a concierge delivery, but this isn’t anything particularly ground-breaking. What makes YOYO different is the pay-per-mile model, which is unique in the subscription market. Instead of paying a monthly cost for a vehicle, you pay depending on use, with no upper limits, unlimited flips, and a turnaround time on returns and flips of just 24 hours. The lowest pricing tier charges $0.50 a mile and with gas included in the subscription cost, the pricing model works out completely differently from any of YOYO’s competitors.


Social media

YOYO has a Facebook account with blog links, although it is seldom used.


With a generous range of vehicles across its three subscription tiers, YOYO is offering something for most of the general public. But it is their unique pricing structure that will attract the most attention, particularly for flexible or low-mileage users who don’t want to pay over the odds for infrequent driving. The option to flip cars at short notice is also appealing to people who want vehicles for specific purposes, or for those who believe that variety is the spice of life. With the membership of $300 a year, YOYO works out as a cheap option for people who don’t drive that often and a more flexible service for high mileage users.

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