Last update 2022-08-08 Reading time 2:06 min
GO is a long-term car subscription company that markets itself as a service for people who want to flip their vehicle once every three years. The service is available in Atlanta, Charlotte, Dallas-Fort Worth, Houston, Miami-Ft. Lauderdale, Northern New Jersey, Orlando, and Philadelphia, with a growing base of operations. The company offers free delivery to customers within 50 miles of Atlanta Hartsfield-Jackson, Charlotte Douglas, Dallas Fort Worth, Houston George Bush, Miami, Newark Liberty, Orlando, and Philadelphia airports, and is available to subscribers with a US driver’s license and a good credit history. There is also the option to purchase the vehicle at the end of the term at current market value.
How it works
GO’s subscription service is designed to be quick and simple for customers:
- Choose a model, color and configuration, as well as mileage package of 833, 1000, and 1250 per month. Unused miles roll over to your next month
- Submit your license and some basic information for approval. GO conduct a soft credit check and driver record evaluation
- Arrange insurance through GO’s provider (or use your own – Florida customers only)
- Schedule delivery of the vehicle
- After 3 years, return, extend, or purchase the vehicle
GO’s cars are all new, with fewer than 10 miles on the odometer prior to delivery.
Cost and fees
GO do not charge a down payment, and the first month’s subscription is payable up front. Tax is payable on top at a rate dependent on your zip code. Monthly costs per vehicle vary based on availability in different locations, but typically range from $229 to $819 per month.
Customers have 72 hours to cancel their contract at no charge, but after that period, a cancelation would forfeit that month’s payment, as well as incurring a $495 restocking fee. There is also a $1500 vehicle activation fee for customers that change vehicles outside the three-year window.
Additional miles on top of your package are charged at $0.25 per mile, and if you have an accident or damage the vehicle, the maximum deductible is $1000 per claim.
Brands and models
GO’s vehicle options depend on customer location, with a small range of large and small vehicles available in most places.
- Nissan Rogue / Titan / Kicks / Altima / Versa
- Chevrolet Suburban / Equinox
- BMW X3 / X5
- Mercedes C 300 / GLC 300 / E 250 / GLE 350
As GO operates on a specific 3-year subscription period, there are no notice period and a fee will apply if you wish to cancel before the end of the term.
What’s special about GO?
GO’s main USP is that the subscriptions are 20-40% less per month than traditional car ownership (lease and loan) due to their long-term nature, rather than being designed for customers who wish to regularly switch vehicles or have cars for a short time. There is good coverage for the service, which is expanding, and a wide range of vehicles, with a particularly good range to suit lower budgets.
GO sets itself apart from most other subscription companies by focusing on longer terms of 3 years. While this means there isn’t the flexibility of other companies, who offer shorter terms and the ability to switch vehicles, it is aimed at providing a low-responsibility form of stable car ownership at an affordable price. There is also the chance to buy the vehicle at market price at the end of your term, meaning that if your circumstances change, it can act as a gateway to full ownership in the long run.