Editorial principles

This document describes our editorial standards and provides guidelines for our day-to-day journalistic work.

Editorial mission

Our websites provide internet users with high quality content on exciting digital trends that are being realized through products and services offered online.

Our core editorial mission is to help as many people as possible make informed buying decisions based on aggregated and truly helpful information. The guiding principle of our work is the desire to provide genuine, useful assistance to our users.

All our content is available free of charge on the internet. The whole team works every day to create up-to-date, highly informative, and easy-to-use websites for our users.

Language and tone

Our websites use the colloquial language of their target groups. We adopt a neutral perspective. We research extensively and write in a way that is both understandable and concise.


We finance our editorial work, technical infrastructure, design, and administration through advertising and so-called "affiliate links". When our users click on such a link or buy something after a click, we often receive remuneration.

This means that users basically support our work through their click! It is important to note that this does not result in any additional costs for our users compared to a purchase without a click.

In addition, the following applies: Our advertising partners can explicitly not remunerate us for a positive presentation. We refuse gifts, favours - such as free trips - and any kind of special treatment that could compromise our integrity. We stand by this.

Errors and updates

We make every effort to be accurate in everything we write and say. In doing so, our authors are responsible for the accuracy of what they publish. It also applies that everyone who comes into contact with a piece of content during its creation and publication shares this responsibility and must always work with a checking eye.

All information is checked before publication, using original sources whenever possible. After publication, we correct errors, whether large or small, as soon as we notice them.

Our websites are also regularly checked to ensure that they are up to date.


We do not tolerate plagiarism. Plagiarism is the theft of someone else's work. If we use information that comes from other media, we must clearly mark it as such.

Social media

We apply the same standards to all our content, regardless of the platform on which we publish it (social media).